Effective use of digital platforms for STI/HIV prevention among MSM in the EU/EEA

Gay and bisexual men have long been early adopters of technology and the use of the technology by gay and bisexual men, and other men who have sex with men (MSM) has often been the subject of research. However, many HIV organisations lack the experience and knowledge needed to use online and digital/social media effectively for STI/HIV prevention.

This ECDC series provides comprehensive guides to the effective use of digital platforms for STI/HIV prevention among MSM in the EU/EEA. The guides, created in collaboration with the Terrence Higgins Trust (THT) and STI AIDS Netherlands (SANL), incorporate the expertise of stakeholders from EU/EEA Member States, scientific literature relating to social media and digital platforms, commercial sector best practice and engagement with the platform companies themselves.

Use of Google AdWords for HIV prevention among men who have sex with men in the European Union/European Economic Area

1 Dec 2017 - Google AdWords is one of the most established digital advertising platforms in the world, and is used by organisations of many different sizes to achieve their marketing goals. This module will outline the opportunities that Google AdWords provides for HIV prevention.

Use of YouTube for HIV prevention among men who have sex with men in the European Union/European Economic Area

1 Dec 2017 - Using YouTube for HIV prevention offers global access to MSM and provides a unique opportunity to reach people who may not be reachable through more traditional social media platforms.

Use of online outreach for HIV prevention among men who have sex with men in the European Union/European Economic Area

1 Dec 2017 - An ECDC guide to effective use of digial platforms for HIV prevention

Use of smartphone application advertising for HIV prevention among men who have sex with men in the European Union/European Economic Area

1 Dec 2017 - Smartphones have revolutionised many aspects of our lives, and the way men who have sex with men (MSM) arrange sexual encounters has drastically changed.

Use of Facebook for HIV prevention among men who have sex with men in the European Union/European Economic Area

1 Dec 2017 - An ECDC guide to effective use of digial platforms for HIV prevention

Effective use of digital platforms for HIV prevention among men who have sex with men in the European Union/European Economic Area: An introduction to the ECDC guides

1 Dec 2017 - This ECDC series provides comprehensive guides to the effective use of digital platforms for STI/HIV prevention among MSM in the EU/EEA.

Use of Twitter for HIV prevention among men who have sex with men in the European Union/European Economic Area

1 Dec 2017 - An ECDC guide to effective use of digital platforms for HIV prevention

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Effective use of digital platforms for STI/HIV prevention among MSM in the EU/EEA