Health promotion, health education, campaigns and programmes which aim to influence people’s behaviour. Programmes may seek to change a wide range of behaviours, including HIV testing, condom use, uptake of PrEP, partner numbers and drug use.

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  • New safe sex HIV campaign billboard sure to 'ruffle feathers'

    A bold new campaign promoting safe sex between men to end the spread of HIV has "gone too far", say some. The "Rules of a f***buddy" campaign is the latest from Ending HIV – a behaviour change programme run by the New Zealand AIDS Foundation (NZAF) to reach gay and bisexual men.

    01 July 2019 | New Zealand Herald
  • Is the “PrEP4Love” Campaign Reaching African Americans?

    The Chicago-based HIV-prevention effort garnered about 41 million views in its first four months alone. And that’s not all.

    26 June 2019 | Poz
  • Case study: HIV campaign exceeds expectations and delivers life-changing results

    A web TV series depicting the sex life of a young gay man is helping to protect others at risk of contracting HIV, as part of a successful campaign for 56 Dean Street, London's biggest NHS-run sexual health clinic.

    14 May 2019 | PR Week
  • Meet Marlo: the go-to source of information about HIV

    In an attempt to improve the quality of information provided to young people, the UNAIDS Country Office in Indonesia has developed Tanya Marlo, or Ask Marlo, a chatbot powered by artificial intelligence and designed to be the go-to source for all things HIV-related.

    04 April 2019 | UNAIDS
  • The HSJ Awards: A digital programme tailored for a high risk group for HIV

    Dean Street PRIME, a sexual health clinic that is part of Chelsea and Westminster Foundation Trust, commissioned an online series that explores the complexities of modern gay sex lives, and won the 2018 HSJ Awards for Patient Digital Participation

    26 March 2019 | Health Service Journal
  • Innovative HIV prevention projects reached 170,000 people in 2018

    Projects working towards preventing HIV across England, which were funded by the Public Health England (PHE) HIV Innovation Fund, reached around 170,000 people at-risk of, or living with HIV - as well as the general public in 2017 to 2018.

    28 February 2019 | Public Health England
  • England: HIV Prevention Innovation Fund 2018-2019

    Public Health England has announced the 14 local projects that have been awarded a share of the £600,000 fund available in 2018/19. The selected projects offer new and innovative ways to address key issues in HIV prevention and to support groups and communities most in need.

    31 January 2019 | Public Health England
  • A Raw, Romantic Campaign Paints a New Narrative of HIV In Vietnam

    The message is simple but quite radical: It’s possible for people living with HIV to have a healthy and fulfilling sex life.

    29 January 2019 | Vice
  • Uganda: Financial incentives do not boost HIV viral suppression rate

    Financial incentives had no effect on viral suppression among HIV-positive adults in Uganda, according to a recent study. Researchers said these findings suggest a need for better interventions to promote the achievement of viral suppression.

    25 January 2019 | Healio
  • AIDS: homophobic and moralistic images of 1980s still haunt our view of HIV – that must change

    If you remember the 1980s, you will likely summon up the image of the Grim Reaper or a black tombstone when asked to think about AIDS. Those images, embedded in our collective memory by two iconic Australian and British public health campaigns of that decade, reveal how AIDS has been both a medical and a cultural epidemic since it was first clinically observed in the US in 1981. In the words of American scholar Paula Treichler, AIDS has always partly been an “epidemic of meanings”.

    30 November 2018 | The Conversation
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Community Consensus Statement on Access to HIV Treatment and its Use for Prevention

Together, we can make it happen

We can end HIV soon if people have equal access to HIV drugs as treatment and as PrEP, and have free choice over whether to take them.

Launched today, the Community Consensus Statement is a basic set of principles aimed at making sure that happens.

The Community Consensus Statement is a joint initiative of AVAC, EATG, MSMGF, GNP+, HIV i-Base, the International HIV/AIDS Alliance, ITPC and NAM/aidsmap

This content was checked for accuracy at the time it was written. It may have been superseded by more recent developments. NAM recommends checking whether this is the most current information when making decisions that may affect your health.

NAM’s information is intended to support, rather than replace, consultation with a healthcare professional. Talk to your doctor or another member of your healthcare team for advice tailored to your situation.